Finding a Japanese Business Partner

Let’s say you’re trying to find a Japanese business partner for your company. It’s easy to find them with one quick Google search, but actually establishing a relationship is more challenging. Even if you receive a reply from them, for instance, it may stay unclear when or how they will follow through. It may lead you to question whether the business relationship will prosper, even if you have no doubts about the quality of their products or services. This doubt is common amongst US companies amidst their Japanese counterparts. For years, Japan Corporate Advisory has helped companies with their agreements and business negotiations. Here are some things to keep in mind:

• Japanese people often avoid saying “no” directly because their culture discourages negative responses.
• They are aversive to clear-cut answers because it’s rare for the individual handling the matter to have authority to make a decision.
• If a Japanese company has doubts about a potential deal, they may have a tendency to be non-committal, ultimately killing the deal.
• It is oftentimes unclear who holds decision-making power or holds ultimate responsibility.
• It is common for business representatives to refer to “the company” or “my superiors” rather than expressing their own opinions.

By keeping these points in mind, you may gain a better picture on the negotiation’s direction. At Japan Corporate Advisory, we can quickly help you find the right partners and provide advice more specific to your case. Please feel free to contact us.